Challenges in Offer Design
Calculating prices is simple – maximizing margins is an art
Concept Deficiencies
Without optimized offers, over 20% of possible revenue is lost¹
One-size-fits-all offers ignore different customer segments
Pricing logic is not aligned with customer behavior
Internally calculated offers don't reflect the value provided
Added value for the customer is not clearly communicated
Implementation Problems
66% of price adjustment potential is lost through wrong processes²
Customer data remains underutilized
Insufficient resources to identify revenue opportunities
Lack of expertise in pricing & monetization
Data silos prevent information sharing
Planning Deficits
30% of important decisions miss the best price³
Customer needs are addressed too late
Innovations fail to address market needs
Priorities aren't tied to financial growth
Lack of a long term perspective
Systematically to Profitable Offers
Whether you're just starting, continuously optimizing, or planning long-term growth – I offer solutions for every phase of your business.
Offer Design
You face the challenge of fundamentally rethinking your offers.
available services
Offer Optimization
You're selling your offers successfully, but you lack systematic controlling.
available services
Offer Strategy
In a dynamic market, you want to ensure sustainable profit growth.
available services
Your All-in-One Partner for Profitable Offers
Instead of individual projects, you receive continuous expertise at a fixed monthly price – flexible, transparent and tailored to your needs
Karl Aschwanden
Structured methodology, clear communication, and measurable results
With 20 years of experience in developing nationally known products, I understand exactly what matters in customer-oriented offer design.
I pursue a data-driven approach that prioritizes customer needs while ensuring sustainable business success. I utilize all Pricing & Analytics applications and tools that can measurably improve business success.
I develop well-founded strategies with you for long-term stable returns and a profitable, growing company.
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